Unless you avoid computers altogether, it's a pretty sure bet that you have been the target of email marketing this week. It's unavoidable really, because our lives largely revolve about giving and receiving information. But before you complain, think of this: if you own a business, email marketing can be a very powerful tool.
Professional website design incorporates many different elements these days, all working together to promote your business and attract and hold customers. Email marketing can easily be incorporated into your overall strategy but, just as your website design needs to be spot-on so, too, do those emails. Cater To The Average Human Brain The first rule is to avoid an endless, unbroken chunk of text. News flash: no-one will read it! You've probably heard the phrase, sound bite, meaning a short and carefully selected extract of sound. The same applies to text. The average human mind takes more in when it's delivered in small chunks. Interaction is crucial, too. Get the viewer involved by using menus, animation, even the screen equivalent of scratch the code! These are not gimmicks - they are proven ways of making your email marketing campaign deliver. Give A Sense Of Urgency One that is currently doing the rounds very effectively is the use of counters. You know, where you've only got 8 hours to claim your free gift and the time is disappearing before your eyes! This creates a sense of urgency or missing out that works very well on the human psyche. Remember, all of these techniques have to work as well on mobile devices as they do on desktop computers, so space saving is a bonus. Sliders are good for this, with the screen changing or 'sliding' every few seconds to reveal more products. Again, it also uses movement to catch the eye. Don't Get Caught Out By Anti Spam Laws And you should definitely include social media share buttons. People love to share information, or seek friends' opinions - and every share is more marketing for you! There are many tools that can be used as part of an affordable web design package and it's worth seeking professional advice. Remember, Australia has strict anti spam legislation and you don't want to risk falling foul of that with a botched DIY email marketing campaign.
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